Paid Memberships Pro – Google Analytics

This add-on for Paid Memberships Pro connects your membership site to Google Analytics 4. It measures traffic, interactions and ecommerce conversions. It is a Premium add-on and works with GA4 only.

It tracks four conversion events: view_item for the membership levels page, add_to_cart for the single level checkout page, begin_checkout when someone interacts with the checkout form, and purchase for a successful checkout. Pageview data includes the post author, category and post type. The membership_level user property shows each member's level in GA4, and the add-on also tracks the logged-in User ID.

You paste your Measurement ID into the settings, pick which membership levels to track and can exclude admin activity. The pmproga4_custom_dimensions and pmproga4_user_properties filters add your own data.