WooCommerce Segment.io Integration

Segment.io Integration tracks WordPress and WooCommerce activity and sends it to Segment.com, an analytics aggregation and relay service. You install the extension and enter your Segment.com API code. No changes to JavaScript, CSS, theme files, PHP or HTML are needed.

Segment.com relays your data to other services without a separate integration for each, such as Google Analytics, HubSpot, Mixpanel, Klaviyo, Intercom, Marketo and Salesforce. It stores your analytics data, so you can switch services without changes to your website.

These events are tracked by default: registration, login and logout, account views, product views, added to and removed from cart, coupon applied, checkout started, payment started, completed purchase, order created, order cancelled, file downloaded, searches, comments and product reviews. Developers can track events from other plugins, such as WooCommerce Subscriptions.