WooCommerce Google Analytics Pro

WooCommerce Google Analytics Pro connects your WooCommerce store to your Google Analytics account. It adds advanced event tracking and pushes the events into Google Analytics, so you can see metrics like average order value, conversion rate and sales by product or category.

It tracks events such as add to cart and checkout started, plus coupon addition and removal, cart quantity changes, sign in and sign out, product reviews, order refunds and cancellations. It also tracks manually added orders and customer email opens. Shopping Behavior and Checkout Behavior reports are supported, along with checkout options such as the selected payment method.

You can rename every event and disable any of them individually. User IDs can be tracked for more accurate user counts, and shop managers can be excluded from tracking along with site admins. Custom events can be tracked by adding a snippet to your theme.