Role Based Pricing for WooCommerce

Role Based Pricing for WooCommerce sets product prices by user role and for individual customers. Set a fixed price, or mark up or discount the price by a fixed or percentage amount. Only the chosen roles and customers see the new prices.

Rules change prices in bulk for a whole category or selected products, or at the product level. Apply the discount to the regular or sale price, skip on-sale products, and set start and end dates for each rule. You can also set a minimum and maximum order quantity. It works with product variations, and pricing rules import and export by CSV.

Hide the price and the add to cart button for logged-out visitors and specific user roles, and replace them with custom text or a button and link. On a markdown, the old price shows struck through with the new price below it.